Privacy policy

Last Updated: January 20, 2026

BUSINESS IDENTITY & DATA RESPONSIBILITY

This Privacy Policy applies to the website https://novalightmask.com and is provided by Novalight LLC, the operator of the Services. We are committed to protecting your privacy and ensuring transparency in how we collect, use, and share personal information.

Legal Business Name: Novalight LLC
Brand: Novalight™
Registered Business Address:
1840 Grant Park Lane, Los Altos, CA 94024, United States

Contact Email: info@novalightmask.com
Contact Phone:  +1 650 206-5574

OVERVIEW

Novalight LLC operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”). Our store is powered by Shopify, which allows us to sell our products and services to you.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase from our website. By accessing or using our Services, you agree to the collection and use of information as described in this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

We collect personal information that identifies, relates to, describes, or can reasonably be linked to you, including:

Information You Provide

  • Contact Details: Name, billing address, shipping address, email address, and phone number
  • Order Information: Products purchased, payment confirmation, and transaction details

Automatically Collected Information

  • Device Information: IP address, browser type, time zone, and network connection
  • Usage Data: Pages viewed, links clicked, referring URLs, and interaction with advertisements

Payment Information

Payment card details are processed securely by Shopify and its payment providers. We do not store full payment card numbers on our servers.

2. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to:

  • Process and fulfill orders, payments, and shipping
  • Communicate with you regarding your orders or inquiries
  • Provide customer support
  • Screen orders for potential fraud or security risks
  • Improve our website, products, and Services
  • Deliver marketing, promotional, and advertising communications (where legally permitted or consented)
  • Comply with legal and regulatory obligations

3. DISCLOSURE OF PERSONAL INFORMATION

We share personal information with trusted third parties only as necessary to operate our business and provide our Services.

Third-Party Service Providers

These include:

  • Shopify, which powers our online store and processes orders
  • Payment processors, shipping partners, and customer support tools

Advertising & Analytics Partners

We may share information with advertising and analytics partners, including but not limited to:

  • Google Analytics
  • Google Ads
  • Meta (Facebook & Instagram)
  • TikTok
  • Similar advertising and analytics platforms

These partners may collect information via cookies and similar technologies to help analyze site usage, measure advertising performance, and deliver personalized ads.

Legal Disclosure

We may disclose personal information if required to do so by law, regulation, legal process, or governmental request, or to protect our rights, customers, or business.

4. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to operate our website, analyze performance, and deliver relevant advertising.

Types of Cookies We Use

  • Functional Cookies: Necessary for website functionality, checkout, and account access
  • Analytics Cookies: Help us understand how visitors interact with the site (e.g., Google Analytics)
  • Advertising & Remarketing Cookies: Used to show relevant ads and measure marketing effectiveness (e.g., Google Ads, Meta Pixel, TikTok Pixel)

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

5. YOUR PRIVACY RIGHTS (GDPR & CCPA)

Depending on your location, you may have the following rights regarding your personal information:

General Rights

  • Right to access personal information we hold about you
  • Right to correct or update inaccurate information
  • Right to request deletion of your personal information
  • Right to withdraw consent where processing is based on consent

California Residents (CCPA)

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

  • Know what personal information is collected, used, or shared
  • Request deletion of personal information
  • Opt out of the sale or sharing of personal information

We do not sell personal information.
California residents may submit privacy-related requests by contacting us at info@novalightmask.com.
Where applicable, a “Do Not Sell or Share My Personal Information” option will be honored in accordance with the law.

European Economic Area (GDPR)

EEA residents have the right to:

  • Object to or restrict processing
  • Request data portability
  • Lodge a complaint with a data protection authority

6. DATA SECURITY & RETENTION

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Personal data is retained only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce agreements.

7. THIRD-PARTY SERVICES & LINKS

Our website may include links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies separately.

8. CONTACT US

If you have questions about this Privacy Policy, your personal data, or would like to exercise your privacy rights, please contact us:

Novalight LLC
1840 Grant Park Lane
Los Altos, CA 94024, United States

Email: info@novalightmask.com
Phone: +1 650 206-5574


Business Hours: Monday – Friday | 9:00 AM – 5:00 PM (PST)